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体育产业未来十年年均复合增长率有望达到22%

来源: 南方日报网络版     时间: 2020年01月27日 23:29:47
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(%?W)(裨)(河)(》⒌摹)(豆)(赜)(诩)(涌)(旆)(⒄固)(逵)(!荡)(俳)(鈅逵)(8鉪训)(娜)(舾)(梢)(饧)(鉔诽)(岢)(觯)(嘈?025年)(,基)(本)(建)(立)(布)(局)(合)(理)(、功)(能)(完)(善)(、门)(类)(齐)(全)(的)(体)(育)(产)(业)(体)(系)(,体)(育)(产)(业)(总)(规)(模)(超)(过)(5万)(亿)(元)(。《国)(务)(院)(办)(公)(厅)(关)(于)(加)(快)(发)(展)(健)(身)(休)(闲)(产)(业)(的)(指)(导)(意)(见)(》提)(出)(,到)(2025年)(,基)(本)(形)(成)(布)(局)(合)(理)(、功)(能)(完)(善)(、门)(类)(齐)(全)(的)(健)(身)(休)(闲)(产)(业)(发)(展)(格)(局)(,健)(身)(休)(闲)(产)(业)(总)(规)(模)(达)(到)(3万)(亿)(元)(。
《体)(育)(产)(业)(发)(展)(“十)(三)(五)(”规)(划)(》提)(出)(,到)(2020年)(实)(现)(体)(育)(产)(业)(总)(规)(模)(超)(过)(3万)(亿)(,从)(业)(人)(员)(数)(超)(过)(600万)(人)(、体)(育)(服)(务)(业)(增)(加)(值)(占)(比)(超)(过)(30%;建)(设)(50个)(国)(家)(体)(育)(产)(业)(示)(范)(基)(地)(、100个)(国)(家)(体)(育)(产)(业)(示)(范)(单)(位)(,100个)(国)(家)(体)(育)(产)(业)(示)(范)(项)(目)(、体)(育)(消)(费)(额)(占)(人)(均)(居)(民)(可)(支)(配)(收)(入)(比)(例)(超)(过)(2.5%等)(目)(标)(。
地)(方)(层)(面)(也)(在)(积)(极)(布)(局)(相)(关)(产)(业)(。深)(圳)(市)(日)(前)(新)(修)(订)(的)(《关)(于)(促)(进)(体)(育)(产)(业)(发)(展)(的)(若)(干)(措)(施)(》提)(出)(,2017年)(到)(2020年)(,实)(现)(体)(育)(产)(业)(增)(加)(值)(年)(均)(增)(速)(达)(到)(15%。到)(2020年)(,体)(育)(产)(业)(增)(加)(值)(占)(全)(市)(GDP的)(比)(重)(达)(到)(1.2%,努)(力)(将)(深)(圳)(建)(设)(成)(为)(高)(端)(体)(育)(品)(牌)(集)(聚)(中)(心)(、国)(际)(化)(的)(体)(育)(产)(业)(创)(新)(中)(心)(和)(体)(育)(产)(业)(转)(型)(升)(级)(示)(范)(市)(。
四)(川)(省)(日)(前)(发)(布)(的)(《关)(于)(加)(快)(发)(展)(健)(身)(休)(闲)(产)(业)(的)(实)(施)(意)(见)(》指)(出)(,到)(2025年)(,将)(创)(建)(2个)(国)(家)(级)(国)(民)(休)(闲)(运)(动)(中)(心)((基)(地)(),打)(造)(10个)(省)(级)(国)(民)(休)(闲)(运)(动)(中)(心)((基)(地)(),健)(身)(休)(闲)(产)(业)(总)(规)(模)(达)(到)(1000亿)(元)(。
中)(科)(院)(应)(用)(生)(态)(所)(客)(座)(研)(究)(员)(吴)(琦)(在)(接)(受)(记)(者)(采)(访)(时)(表)(示)(,体)(育)(产)(业)(已)(经)(成)(为)(我)(国)(新)(的)(经)(济)(增)(长)(点)(和)(促)(进)(社)(会)(就)(业)(的)(重)(要)(载)(体)(。随)(着)(体)(育)(产)(业)(上)(升)(为)(国)(家)(战)(略)(,需)(求)(结)(构)(调)(整)(、产)(业)(转)(型)(升)(级)(、城)(镇)(化)(进)(程)(加)(快)(、大)(型)(赛)(事)(承)(办)(将)(为)(我)(国)(体)(育)(产)(业)(带)(来)(新)(的)(发)(展)(机)(遇)(。
市)(场)(
体)(育)(消)(费)(将)(量)(质)(齐)(升)(
%?W)(逵)(8鉪言)(鏊)(僬)(=诓)(欢)(霞)(涌)(臁)(9 彝)(臣)(凭)(质)('菹)(允)(荆)(噤习)(肽)(晟)(缁)(嵯)(鉪哑)(妨)(闶)(圩)(芏)(?7.2369万)(亿)(元)(,同)(比)(增)(长)(10.4%,在)(消)(费)(升)(级)(类)(商)(品)(领)(域)(,文)(化)(办)(公)(用)(品)(增)(长)(11.8%,体)(育)(娱)(乐)(用)(品)(增)(长)(17.1%,增)(长)(较)(迅)(速)(。
体)(育)(消)(费)(未)(来)(增)(长)(的)(空)(间)(依)(然)(巨)(大)(。以)(体)(育)(旅)(游)(为)(例)(,国)(家)(旅)(游)(局)(、国)(家)(体)(育)(总)(局)(共)(同)(印)(发)(的)(《关)(于)(大)(力)(发)(展)(体)(育)(旅)(游)(的)(指)(导)(意)(见)(》提)(出)(,到)(2020年)(将)(在)(全)(国)(建)(成)(100个)(具)(有)(重)(要)(影)(响)(力)(的)(体)(育)(旅)(游)(目)(的)(地)(,建)(成)(100家)(国)(家)(级)(体)(育)(旅)(游)(示)(范)(基)(地)(,推)(出)(100项)(体)(育)(旅)(游)(精)(品)(赛)(事)(,体)(育)(旅)(游)(总)(人)(数)(达)(到)(10亿)(人)(次)(,占)(旅)(游)(总)(人)(数)(的)(15%,体)(育)(旅)(游)(总)(消)(费)(规)(模)(突)(破)(1万)(亿)(元)(。
多)(位)(专)(家)(表)(示)(,体)(育)(产)(业)(发)(展)(的)(黄)(金)(期)(已)(然)(来)(临)(,体)(育)(消)(费)(也)(将)(实)(现)(量)(质)(齐)(升)(。
%?W)(忡)(馇赋)(觯)(噫孀)(懦)(钦)(蚧)(狩什)(欢)(咸)(岣)(撸)(噘用)(袷)(杖)(胨)(釢浇)(鄌欢)(咸)(嵘)( 噘用)(裣)(鉪阎)(鸾)(ゴ踊)(猗鞠)(鉪选)(⒐δ芟)(鉪压)(芍)(两)(】迪)(鉪选)(⑻逖)(橄)(鉪眩)(囵饨)(鄧头)(盘)(逵)(!档)(木)(薮)(笮)(枨)(蟆)(Tぜ频)(?025年)(,我)(国)(人)(均)(体)(育)(消)(费)(将)(达)(到)(856美)(元)(。
“当)(前)(我)(国)(人)(均)(GDP已)(超)(过)(8000美)(元)(,根)(据)(国)(际)(经)(验)(,人)(均)(GDP达)(到)(5000美)(元)(时)(,体)(育)(产)(业)(发)(展)(会)(呈)(现)(井)(喷)(式)(的)(发)(展)(态)(势)(,享)(受)(、发)(展)(型)(体)(育)(消)(费)(需)(求)(急)(剧)(上)(升)(。从)(这)(个)(意)(义)(上)(来)(说)(,我)(国)(体)(育)(健)(身)(娱)(乐)(消)(费)(的)(临)(界)(点)(已)(经)(到)(来)(。未)(来)(十)(年)(,我)(国)(体)(育)(产)(业)(将)(继)(续)(保)(持)(高)(速)(发)(展)(态)(势)(,年)(均)(复)(合)(增)(长)(率)(有)(望)(达)(到)(22%左)(右)(。”吴)(琦)(说)(。
基)(于)(这)(种)(巨)(大)(的)(潜)(力)(,体)(育)(产)(业)(日)(益)(受)(到)(资)(本)(青)(睐)(,成)(为)(产)(业)(投)(资)(的)(重)(要)(领)(域)(之)(一)(。全)(国)(工)(商)(联)(8月)(24日)(公)(布)(的)(2017年)(民)(营)(企)(业)(500强)(名)(单)(中)(,就)(有)(大)(连)(万)(达)(集)(团)(、恒)(大)(集)(团)(、华)(夏)(幸)(福)(基)(业)(、富)(力)(地)(产)(等)(多)(家)(投)(资)(体)(育)(产)(业)(的)(企)(业)(入)(围)(榜)(单)(。
“随)(着)(体)(育)(产)(业)(市)(场)(化)(改)(革)(的)(进)(一)(步)(深)(化)(,在)(产)(业)(政)(策)(的)(引)(导)(和)(支)(持)(下)(,民)(营)(资)(本)(将)(加)(快)(布)(局)(体)(育)(产)(业)(。随)(着)(海)(外)(市)(场)(开)(拓)(的)(不)(断)(深)(入)(,尤)(其)(是)(‘一)(带)(一)(路)(’战)(略)(的)(实)(施)(,体)(育)(优)(势)(企)(业)(、优)(势)(品)(牌)(和)(优)(势)(项)(目)(融)(入)(国)(际)(市)(场)(的)(步)(伐)(也)(将)(进)(一)(步)(加)(快)(。”吴)(琦)(表)(示)(。
还)(有)(专)(家)(指)(出)(,“十)(三)(五)(”时)(期)(,随)(着)(供)(给)(侧)(结)(构)(性)(改)(革)(的)(不)(断)(深)(入)(、科)(技)(革)(命)(和)(产)(业)(变)(革)(的)(不)(断)(发)(展)(和)(健)(康)(中)(国)(战)(略)(的)(逐)(步)(实)(施)(,我)(国)(体)(育)(需)(求)(将)(从)(低)(水)(平)(、单)(一)(化)(向)(多)(层)(次)(、多)(元)(化)(扩)(展)(,体)(育)(消)(费)(方)(式)(将)(从)(实)(物)(型)(消)(费)(向)(参)(与)(型)(和)(观)(赏)(型)(消)(费)(扩)(展)(,体)(育)(产)(业)(将)(从)(追)(求)(规)(模)(向)(提)(高)(质)(量)(和)(竞)(争)(力)(扩)(展)(。
“未)(来)(,体)(育)(产)(业)(与)(其)(他)(产)(业)(跨)(界)(合)(作)(将)(越)(来)(越)(广)(泛)(,与)(旅)(游)(、传)(媒)(、会)(展)(、影)(视)(等)(关)(联)(业)(态)(的)(融)(合)(发)(展)(程)(度)(将)(进)(一)(步)(提)(高)(,体)(育)(产)(业)(集)(群)(化)(趋)(势)(愈)(发)(凸)(显)(。”吴)(琦)(表)(示)(。
展)(望)(
健)(康)(消)(费)(引)(领)(美)(好)(生)(活)(
%?W)( 姨)(逵)(銨芫)(痔)(逵)((蒲)(а芯)(克)(猞淖)(缜以)(诮)(邮)(芗)(钦)(卟)(煞)(檬)(北)(硎)(荆)(嚆鄝窠)(∩硪)(丫)(酈仙)(7 艺)(铰)(裕)(嘞哟)(俳)(釲窠)(】档)(慕)(嵌)(壤)(此)(担)(囝衅)(浔)(匾)(/院)(徒)(羝)(刃)(浴)(I缁)(峋)(5玫)(目)(焖)(俜)(⒄乖)(诤)(艽)(蟪)(潭)(壬)(细)(谋)(淞)(巳)(嗣)(堑)(纳)( 罘)(绞)(剑)(噘沧)(鈂俣)(嶂⑷攘)(可)(闳)(牍)(嗟)(炔)(涣)(忌)( 罘)(绞)(匠)(晌)(1 ⒋笾)(谔)(逯)(式)(】邓)(釢较)(陆)(档)(闹)(匾)(1鋫肌)(I硖)(寤)(疃)(徵蛔)(阋)(丫)(,晌)(贾)(路)(谴)(鄥韭)(9约)(膊)(∨琶)(鉨谒)(牡)(囊)(蛩)(亍)(Ⅻbr />“对)(健)(康)(的)(需)(求)(将)(激)(发)(更)(多)(的)(健)(康)(消)(费)(,越)(来)(越)(多)(的)(健)(康)(消)(费)(带)(动)(了)(健)(康)(经)(济)(,从)(而)(促)(进)(体)(育)(产)(业)(和)(健)(康)(产)(业)(的)(繁)(荣)(发)(展)(。当)(然)(,健)(康)(产)(业)(的)(蓬)(勃)(发)(展)(也)(反)(映)(出)(国)(民)(对)(健)(康)(的)(追)(求)(上)(升)(到)(了)(一)(定)(层)(次)(。”上)(述)(专)(家)(说)(。
吴)(琦)(指)(出)(,从)(国)(民)(体)(育)(消)(费)(习)(惯)(来)(看)(,发)(达)(国)(家)(参)(加)(体)(育)(锻)(炼)(的)(人)(口)(占)(比)(70%,远)(远)(超)(过)(我)(国)(48%的)(体)(育)(人)(口)(占)(比)(。不)(过)(,随)(着)(对)(健)(康)(的)(日)(益)(关)(注)(,以)(及)(政)(策)(对)(群)(众)(体)(育)(、大)(众)(健)(身)(的)(鼓)(励)(,我)(国)(体)(育)(人)(口)(将)(进)(一)(步)(增)(加)(。当)(前)(我)(国)(体)(育)(人)(口)(3.8亿)(,预)(计)(到)(2025年)(,我)(国)(的)(体)(育)(人)(口)(将)(达)(到)(9.35亿)(,占)(总)(人)(口)(的)(65%,达)(到)(现)(阶)(段)(欧)(美)(体)(育)(发)(达)(国)(家)(的)(平)(均)(水)(平)(。
他)(认)(为)(,在)(健)(康)(消)(费)(加)(快)(升)(级)(的)(过)(程)(中)(,户)(外)(运)(动)(、电)(子)(竞)(技)(等)(冷)(门)(领)(域)(将)(进)(入)(快)(速)(发)(展)(期)(,大)(众)(化)(趋)(势)(愈)(加)(明)(显)(。与)(此)(同)(时)(,市)(场)(对)(于)(高)(品)(质)(、个)(性)(化)(的)(体)(育)(服)(务)(如)(高)(水)(平)(体)(育)(赛)(事)(、针)(对)(性)(的)(健)(身)(培)(训)(等)(需)(求)(越)(来)(越)(大)(。
上)(述)(专)(家)(则)(指)(出)(,社)(会)(上)(出)(现)(诸)(多)(的)(健)(康)(管)(理)(公)(司)(或)(者)(健)(身)(房)(,对)(国)(民)(进)(行)(健)(身)(指)(导)(,质)(量)(往)(往)(参)(差)(不)(齐)(。不)(过)(,这)(也)(从)(一)(定)(程)(度)(上)(说)(明)(健)(康)(产)(业)(的)(蓬)(勃)(发)(展)(势)(头)(,以)(及)(国)(民)(对)(健)(康)(消)(费)(的)(刚)(性)(需)(求)(。未)(来)(,应)(进)(一)(步)(构)(建)(更)(加)(具)(备)(科)(学)(性)(和)(针)(对)(性)(的)(体)(质)(评)(价)(体)(系)(,以)(此)(促)(进)(高)(质)(量)(的)(健)(康)(消)(费)(,引)(领)(更)(加)(健)(康)(美)(好)(的)(国)(民)(生)(活)(。
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