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传统教育机构互联网浴火涅i

来源: 南方日报网络版     时间: 2019年12月12日 00:11:40
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(力)(。财)(报)(显)(示)(,2013年)(、2014年)(、2015年)(一)(季)(度)(,学)(大)(教)(育)(分)(别)(实)(现)(营)(业)(收)(入)(3.47亿)(美)(元)(、3.38亿)(美)(元)(、0.85亿)(美)(元)(。从)(营)(收)(看)(,正)(处)(于)(“下)(降)(”通)(道)(。
  新)(东)(方)(发)(布)(2015年)(财)(年)(Q3财)(报)(显)(示)(,净)(利)(润)(同)(期)(降)(2.6%,在)(线)(业)(务)(收)(入)(增)(长)(39%,未)(来)(重)(点)(投)(资)(在)(线)(教)(育)(产)(品)(和)(服)(务)(;学)(大)(教)(育)(第)(四)(季)(财)(报)(显)(示)(,净)(亏)(损)(同)(比)(扩)(大)(;好)(未)(来)(推)(在)(线)(“翻)(转)(课)(堂)(”,2015年)(试)(图)(通)(过)(在)(线)(教)(育)(扭)(亏)(。
  “互)(联)(网)(+”还)(是)(“+互)(联)(网)(”在)(不)(同)(的)(行)(业)(分)(歧)(大)(,教)(育)(行)(业)(更)(不)(例)(外)(。
  教)(育)(行)(业)(互)(联)(网)(转)(型)(的)(几)(种)(模)(式)(
  PC与)(APP“打)(通)(”
  相)(关)(机)(构)(统)(计)(,目)(前)(在)(学)(生)(群)(体)(和)(在)(职)(用)(户)(群)(体)(中)(,手)(机)(端)(学)(习)(使)(用)(率)(超)(过)(80%。很)(多)(手)(机)(用)(户)(都)(下)(载)(了)(大)(量)(的)(教)(育)(类)(APP,而)(且)(56%的)(用)(户)(有)(意)(愿)(为)(手)(机)(在)(线)(教)(育)(APP付)(费)(。因)(此)(,2015年)(,在)(线)(教)(育)(公)(司)(逐)(渐)(由)(PC转)(移)(到)(移)(动)(APP上)(,传)(统)(的)(教)(育)(结)(构)(普)(遍)(采)(用)(“过)(度)(”政)(策)(。
  好)(未)(来)(相)(关)(负)(责)(人)(对)(笔)(者)(表)(示)(,2013年)(8月)(将)(“学)(而)(思)(”名)(字)(改)(为)(“好)(未)(来)(”,定)(位)(一)(个)(用)(科)(技)(和)(互)(联)(网)(推)(动)(教)(育)(进)(步)(的)(公)(司)(。其)(中)(,E度)(教)(育)(网)(PC和)(移)(动)(端)(“打)(通)(”,放)(弃)(了)(10年)(的)(品)(牌)(e度)(,改)(名)(为)(“家)(长)(帮)(”,据)(不)(完)(全)(统)(计)(,被)(称)(为)(家)(长)(帮)(目)(前)(APP用)(户)(超)(过)(500万)(。
  类)(似)(好)(未)(来)(这)(样)(的)(教)(育)(机)(构)(,原)(来)(客)(户)(和)(营)(收)(在)(PC上)(,如)(今)(要)(在)(手)(机)(上)(发)(展)(客)(户)(,就)(要)(将)(PC和)(APP平)(台)(合)(并)(,实)(现)(一)(站)(式)(登)(陆)(和)(管)(理)(。
  收)(购)(或)(投)(资)(新)(兴)(在)(线)(教)(育)(公)(司)(
  对)(线)(上)(教)(育)(项)(目)(进)(行)(投)(资)(、收)(购)(成)(为)(传)(统)(教)(育)(机)(构)(布)(局)(在)(线)(教)(育)(的)(另)(外)(一)(种)(模)(式)(。好)(未)(来)(就)(是)(通)(过)(一)(系)(列)(的)(投)(资)(和)(并)(购)(完)(成)(转)(型)(:2013年)(3月)(,好)(未)(来)(以)(现)(金)(308万)(美)(元)(投)(资)(第)(三)(方)(在)(线)(网)(络)(平)(台)(多)(贝)(网)(16.85%股)(份)(。2014年)(1月)(,好)(未)(来)(1.5亿)(元)(人)(民)(币)(投)(资)(母)(婴)(网)(站)(宝)(宝)(树)(,10月)(,将)(儿)(童)(科)(技)(素)(质)(教)(育)(培)(训)(公)(司)(鲨)(鱼)(公)(园)(被)(纳)(入)(旗)(下)(。
  而)(在)(上)(个)(季)(度)(,新)(东)(方)(也)(公)(布)(了)(四)(笔)(在)(线)(教)(育)(投)(资)(,决)(胜)(网)(宣)(布)(完)(成)(B轮)(融)(资)(,新)(东)(方)(跟)(投)(,金)(额)(未)(对)(外)(透)(露)(;口)(语)(100完)(成)(B轮)(数)(千)(万)(人)(民)(币)(融)(资)(,新)(东)(方)(领)(投)(;“嘿)(哈)(科)(技)(”获)(新)(东)(方)(、好)(未)(来)(、洪)(泰)(基)(金)(Pre-A轮)(融)(资)(;乐)(博)(乐)(博)(机)(器)(人)(教)(育)(获)(新)(东)(方)(1000万)(美)(元)(融)(资)(。
  放)(弃)(线)(下)(,营)(收)(全)(部)(在)(线)(上)(
  最)(为)(典)(型)(是)(尚)(德)(机)(构)(,其)(在)(2014年)(6月)(将)(收)(入)(100%来)(自)(互)(联)(网)(,已)(彻)(底)(转)(型)(为)(互)(联)(网)(教)(育)(机)(构)(,目)(前)(,线)(下)(业)(务)((面)(授)()全)(部)(砍)(掉)(。
  另)(外)(,从)(新)(东)(方)(的)(财)(报)(中)(可)(以)(看)(出)(,在)(线)(直)(播)(平)(台)(新)(东)(方)(在)(线)(业)(务)(发)(展)(迅)(速)(,收)(入)(增)(长)(约)(39%,注)(册)(用)(户)(增)(长)(超)(过)(200%,付)(费)(用)(户)(的)(增)(长)(超)(过)(110%。在)(Q3,新)(东)(方)(投)(资)(方)(向)(将)(集)(中)(于)(投)(资)(数)(字)(化)(教)(育)(内)(容)(以)(及)(与)(新)(东)(方)(产)(品)(形)(成)(互)(补)(的)(在)(线)(教)(育)(产)(品)(和)(服)(务)(。
  与)(BAT合)(作)(模)(式)(
  新)(东)(方)(和)(学)(大)(教)(育)(纷)(纷)(成)(了)(合)(资)(公)(司)(,表)(现)(最)(为)(抢)(眼)(。新)(东)(方)(与)(腾)(讯)(的)(合)(资)(公)(司)((北)(京)(微)(学)(明)(日)()推)(出)(产)(品)(“优)(答)(”,在)(线)(教)(育)(市)(场)(探)(索)(迈)(出)(了)(实)(质)(性)(一)(步)(,新)(东)(方)(计)(划)(在)(“优)(答)(”里)(上)(线)(全)(部)(科)(目)(。
  此)(外)(,学)(大)(教)(育)(宣)(布)(与)(奇)(虎)(360成)(立)(合)(资)(公)(司)(。迫)(于)(互)(联)(网)(教)(育)(压)(力)(,学)(大)(教)(育)(2014年)(推)(出)(e学)(大)(平)(台)(,转)(型)(O2O互)(联)(网)(教)(育)(模)(式)(,不)(过)(,目)(前)(用)(户)(数)(才)(百)(万)(余)(,迫)(使)(其)(寻)(求)(互)(联)(网)(转)(型)(及)(跨)(界)(合)(作)(的)(直)(接)(诱)(因)(。
  传)(统)(转)(型)(在)(线)(面)(临)(着)(艰)(难)(的)(挑)(战)(
  传)(统)(教)(育)(机)(构)(转)(型)(互)(联)(网)(,面)(临)(思)(维)(、用)(户)(以)(及)(资)(金)(的)(考)(验)(,仍)(需)(一)(个)(过)(程)(。
  管)(理)(层)(思)(维)(转)(变)(
  尚)(德)(机)(构)(创)(始)(人)(欧)(蓬)(在)(接)(受)(媒)(体)(采)(访)(时)(表)(示)(,今)(天)(中)(国)(传)(统)(教)(育)(面)(临)(诸)(多)(困)(境)(,教)(育)(转)(型)(互)(联)(网)(最)(大)(难)(题)(是)(人)(的)(价)(值)(观)(的)(转)(变)(,是)(老)(板)(他)(到)(底)(有)(没)(有)(变)(化)(。
  一)(位)(负)(责)(市)(场)(区)(域)(负)(责)(人)(告)(诉)(笔)(者)(“校)(长)(受)(不)(了)(的)(是)(,他)(们)(辛)(辛)(苦)(苦)(经)(营)(的)(学)(校)(一)(夜)(之)(间)(都)(关)(了)(”,与)(尚)(德)(机)(构)(一)(样)(,新)(东)(方)(、好)(未)(来)(等)(传)(统)(机)(构)(在)(转)(型)(互)(联)(网)(的)(过)(程)(中)(,诸)(多)(在)(教)(育)(一)(线)(拼)(搏)(数)(十)(年)(的)(区)(域)(性)(管)(理)(校)(长)(先)(后)(离)(职)(。
  欧)(蓬)(说)(,“我)(内)(心)(最)(自)(豪)(的)(事)(不)(把)(面)(授)(业)(务)(弄)(到)(互)(联)(网)(。转)(型)(互)(联)(网)(后)(,尚)(德)(机)(构)(采)(用)(线)(上)(直)(播)(新)(技)(术)(模)(式)(。同)(时)(,通)(过)(线)(上)(线)(下)(形)(式)(多)(样)(的)(活)(动)(,增)(强)(与)(学)(员)(的)(互)(动)(。”
  而)(目)(前)(,诸)(多)(在)(线)(教)(育)(机)(构)(,营)(收)(仍)(然)(以)(线)(下)(为)(主)(。学)(而)(思)(创)(始)(人)(张)(邦)(鑫)(坦)(言)(,“学)(而)(思)(早)(在)(2008年)(就)(成)(立)(网)(校)(,2012年)(进)(而)(成)(立)(了)(E度)(事)(业)(部)(,但)(一)(直)(搞)(不)(清)(楚)(什)(么)(样)(的)(在)(线)(教)(育)(模)(式)(能)(胜)(出)(。”
  在)(线)(教)(育)(APP被)(接)(受)(需)(一)(个)(过)(程)(。
  张)(邦)(鑫)(认)(为)(,因)(为)(中)(国)(教)(育)(是)(自)(上)(而)(下)(框)(架)(,基)(本)(上)(还)(要)(按)(现)(在)(框)(架)(,在)(线)(教)(育)(没)(法)(突)(破)(这)(个)(框)(架)(,只)(是)(把)(互)(联)(网)(当)(成)(一)(个)(工)(具)(,整)(体)(把)(线)(下)(教)(育)(搬)(上)(网)(,原)(来)(在)(线)(下)(学)(,现)(在)(通)(过)(互)(联)(网)(完)(成)(而)(已)(,通)(过)(互)(联)(网)(却)(要)(适)(应)(工)(具)(APP的)(新)(模)(式)(。
  尚)(德)(机)(构)(后)(端)(负)(责)(人)(郭)(潇)(潇)(对)(笔)(者)(表)(示)(,在)(线)(教)(育)(面)(临)(最)(大)(的)(问)(题)(是)(解)(决)(面)(授)(。因)(为)(在)(整)(个)(直)(播)(中)(用)(户)(需)(求)(更)(高)(,面)(对)(面)(互)(相)(需)(要)(吸)(引)(对)(方)(注)(意)(力)(80%需)(要)(在)(15分)(钟)(之)(内)(搞)(定)(对)(方)(,而)(使)(用)(手)(机)((APP)在)(直)(播)(很)(痛)(苦)(,相)(当)(于)(电)(视)(和)(电)(影)(模)(式)(,老)(师)(要)(在)(4秒)(钟)(就)(要)(吸)(引)(学)(员)(,否)(则)(其)(注)(意)(力)(就)(会)(分)(散)(。学)(生)(通)(过)(视)(频)(可)(以)(听)(到)(老)(师)(说)(话)(的)(气)(息)(,整)(个)(教)(学)(环)(境)(设)(计)(非)(常)(严)(密)(,对)(老)(师)(要)(求)(非)(常)(高)(。类)(似)(正)(保)(传)(统)(面)(授)(机)(构)(的)(老)(师)(,不)(见)(得)(能)(上)(好)(直)(播)(,他)(们)(习)(惯)(在)(物)(理)(环)(境)(里)(面)(和)(活)(的)(人)(互)(相)(接)(触)(,很)(难)(接)(受)(隔)(着)(一)(个)(屏)(幕)(被)(对)(方)(完)(全)(吸)(引)(。
  “现)(金)(流)(”面)(临)(挑)(战)(
  新)(东)(方)(、学)(大)(教)(育)(以)(及)(好)(未)(来)(等)(传)(统)(教)(育)(机)(构)(的)(2014财)(报)(并)(不)(好)(看)(,利)(润)(锐)(减)(,甚)(至)(出)(现)(亏)(损)(。2013年)(学)(而)(思)(网)(校)(约)(占)(集)(团)(收)(入)(的)(3%,约)(5000万)(元)(,并)(带)(来)(了)(100万)(美)(元)(亏)(损)(;新)(东)(方)(2013年)(相)(继)(裁)(减)(了)(1000多)(名)(老)(师)(,但)(总)(工)(作)(人)(员)(已)(达)(到)(了)(3万)(人)(,依)(旧)(受)(到)(庞)(大)(现)(金)(流)(的)(威)(胁)(。一)(位)(在)(线)(教)(育)(负)(责)(人)(对)(此)(表)(示)(,
  “和)(在)(线)(教)(育)(公)(司)(大)(把)(烧)(别)(人)(的)(钱)(不)(同)(,传)(统)(教)(育)(机)(构)(在)(转)(型)(成)(功)(之)(前)(,一)(般)(很)(少)(有)(风)(投)(看)(重)(传)(统)(教)(育)(机)(构)(并)(进)(行)(巨)(额)(投)(资)(。而)(传)(统)(教)(育)(机)(构)(多)(数)(元)(老)(并)(不)(想)(放)(弃)(既)(得)(利)(益)(。放)(弃)(小)(富)(即)(安)(的)(生)(活)(,去)(冒)(险)(。”
  此)(外)(,他)(还)(表)(示)(,目)(前)(在)(线)(教)(育)(K12市)(场)(资)(本)(运)(作)(热)(度)(持)(续)(升)(温)(,这)(是)(投)(资)(机)(构)(运)(作)(的)(结)(果)(,机)(构)(“押)(宝)(”数)(家)(同)(类)(型)(的)(企)(业)(,最)(后)(只)(要)(有)(一)(家)(能)(够)(胜)(出)(就)(赚)(了)(。而)(传)(统)(教)(育)(机)(构)(在)(转)(型)(中)(,就)(没)(有)(人)(给)(这)(么)(多)(钱)(去)(烧)(。
  传)(统)(教)(育)(结)(构)(在)(互)(联)(网)(教)(育)(冲)(击)(下)(,利)(润)(每)(况)(愈)(下)(,学)(大)(教)(育)(的)(CEO金)(鑫)(表)(示)(,在)(互)(联)(网)(风)(暴)(下)(,未)(来)(将)(会)(有)(一)(大)(批)(未)(转)(型)(的)(教)(育)(机)(构)(面)(临)(窘)(境)(,转)(型)(线)(上)(是)(教)(育)(机)(构)(的)(大)(势)(所)(趋)(。
  而)(欧)(蓬)(却)(认)(为)(,中)(国)(传)(统)(企)(业)(在)(转)(型)(互)(联)(网)(模)(式)(时)(,羊)(群)(效)(应)(体)(现)(得)(尤)(为)(彻)(底)(,一)(哄)(而)(上)(,不)(去)(思)(考)(,盲)(目)(争)(夺)(,最)(后)(结)(果)(便)(是)(一)(拍)(而)(散)(,不)(了)(了)(之)(。因)(此)(,其)(采)(用)(的)(转)(型)(模)(式)(以)(及)(持)(续)(性)(值)(得)(关)(注)(。
  2015年)(在)(线)(教)(育)(已)(到)(顶)(峰)(
  互)(联)(网)(教)(育)(研)(究)(院)(院)(长)(吕)(森)(林)(在)(接)(受)(媒)(体)(专)(访)(时)(表)(示)(,2015年)(前)(中)(国)(在)(线)(教)(育)(经)(历)(了)(第)(一)(波)(浪)(潮)(,当)(时)(有)(非)(常)(大)(的)(泡)(沫)(,由)(此)(判)(断)(“2015年)(将)(是)(在)(线)(教)(育)(企)(业)(数)(量)(达)(到)(顶)(峰)(的)(时)(间)(节)(点)(”。吕)(森)(林)(还)(表)(示)(,从)(目)(前)(的)(市)(场)(来)(看)(,在)(线)(教)(育)(企)(业)(在)(4000-5000家)(左)(右)(,今)(年)(会)(超)(过)(10000家)(的)(规)(模)(。
  在)(线)(教)(育)(到)(达)(顶)(峰)(,这)(对)(于)(传)(统)(教)(育)(转)(型)(互)(联)(网)(来)(说)(,外)(界)(环)(境)(更)(为)(恶)(劣)(。
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